An award-winning global marketing strategist with extensive experience guiding the development of comprehensive and impactful programs that directly contribute to revenue generation via lead development, sales growth, and new product introductions. Manage high-performing teams and large project budgets, consistently delivering targeted projects that reinforce corporate objectives in corporate and agency settings. An effective team leader who inspires performance that exceeds expectations.
Actively participates and holds membership in numerous industry organizations including Marketing Communications Executive International (MCEI), American Marketing Association – Puget Sound (Past Board President), and the International Association of Business Communicators.
“Why do we have to listen to our hearts?” the boy asked.“Because, wherever your heart is, that is where you will find your treasure.” — Paulo Coelho, The Alchemist
Proudest Accomplishment
American Marketing Association Puget Sound President
Experience Highlights
AMA Puget Sound President '04 - '05
Guided membership expansion of a leading industry organization while providing exceptional leaders
Lead generation
generated up to 90% of new customers for billion dollar company
Campaigns
Built multi-channel marketing campaigns to effectively reinforce corporate messaging across digita
Based in Hanover, Germany, acquired, evaluated and serviced key clients – Business Development lead for non-German speaking clients
Worked in B2B technical digital marketing for Continental Tires’ Powertrain, Safety and Drive divisions
Leveraged expertise in digital marketing and advertising to enhance branding and deliver revenue-generating marketing strategies across multiple industries
Launched global website, managed global brands
Managed web presence for $28M product line, growing engagement over 1M views per month
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Account Manager, Microsoft
Oversaw digital divestiture of MSNBC for over $2B book of business in B2B sector
Collaborated with clients while executing online strategies focused on CPM and impressions as well as testing for digital pre-rolls and display ads
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Board President , American Marketing Association
President of the Puget Sound American Marketing Association.
Youngest sitting president
Titles included: VP Member Relations, President-Elect, President, Immediate-Past-Persident
Grew membership by 10%
Won honorable mention from AMA National association
Lead a board of 20 professionals across Marketing, Public Relations, Advertising and Market Research
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Master Digital Marketing, LinkedIn Learning
Completed the online professional learning process. Courses included:
Online Marketing Foundations
Social Media Marketing Foundations
Social Media Marketing: Strategy and Optimization
Marketing Tools: Social Media
Social Media Marketing: Managing Online Communities
Social Media Marketing for Small Business
Social Media Marketing with Facebook and Twitter
Marketing on Twitter
Marketing on Facebook
Advertising on Facebook
Advertising on Instagram
Advertising on YouTube
Social Media Marketing: ROI
Social Media for Leadership
SEO: Link Building
SEO: Keyword Strategy
SEO Foundations
SEO: Videos
Local SEO
International SEO
WordPress: SEO
SEO for Social Media
Advanced SEO: Search Factors
Google Ads Essential Training
Marketing Tools: SEO
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Senior Marketing Manager, Fox Plumbing & Heating
Senior Marketing Manager: Development of marketing and advertising strategy for leading plumbing and heating company in King County. Spearheaded business turnaround to growth through the creation of 5-year strategic plan. Created an award-winning campaign for social media. Held full P&L responsibility for a $1.3MM with a 60% ROI per annum.
• Modernized sales process to double monthly income. Implemented digitally-based processes, equipped team members with iPads, and deployed intensive sales training techniques to improve customer insight, interaction and service. Doubled monthly billing between 2012 to 2017.
• Improved customer response and service. Transitioned all sales, scheduling, dispatching and inventory control processes from paper-based to digital. Provided electronic technology allowing service technicians to facilitate virtual face-to-face meetings with customers. Increased field response from three calls to four calls per day while padding monthly revenue.
• Created marketing strategies to improve customer close rates by 13%. Created and implemented a PDF sales book for customers outlining pros and cons of various tiered service options. Improved quality of service and attention to customer needs while increasing customer rate from 33% to 47% and driving repeat customer ration from 46% to nearly 65%.
• Transformed marketing strategy to digital platforms. Built social media campaigns to improve audience engagement across platforms while launching Google certification marketing programs to improve Google AdWords search placements. Created extensive eCommerce content to support revenue growth from sales of multi-year service contracts.
Married to My Wife
Married in Key West, Florida to my best friend. We were married on the beach at sunset. We danced all night and left the next morning for our honeymoon.
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Global Marketing Manager, NTT
Develop and implement strategies for launch of goods and services for the Global IP Division working in tandem with Cloud and SaaS partners/ clients
Oversee implementation of global branding guidelines and projects across the brand including lead generation, communication and advertising for DDoS, Broader Gateway Protocol Platter and RPKI information
Work closely with customers, partners, product management, solution consulting and sales to effectively communicate strategic importance and values to target market
End-to-end oversight of response website, developing customer journey and user experience
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Director of Marketing, Washington Energy Services
Execution and implementation of multichannel marketing projects over a $2.1M annual marketing budget and spend. Managing a team of five direct reports, developing data-driven planning and development and execution of strategies to maintain and extend YOY growth using forecasting tools to lead teams for modeling and digesting research.
• Branded and launched new product lines. Created a new window brand, actively participating in product development and creation of supporting marketing materials. Launched product on time and below budget.
• TV, radio, sponsorship and online advertising. Created, wrote, and produced advertising collateral that included a series of TV and radio ad segmentation. Managed SEM and SEO for the entire company driving sales and lead generation.
• Drove eCommerce and lead generation. Creation of purchasing and automation platforms to streamline customer purchasing process decreasing operating costs by 16.3%. Annual sales increased by over $70K while in this role.
• Development of website, SEO and online advertising. Grew digital lead generation leads by 10% in the first six month.
Market research
Advertising
Event management
Branding
Direct mailing
Giveaways
